So, I read a couple of articles about adult/teen crossover fiction. I think this phenomena gained ground around the the time of The Book Thief, and/or the Twilight series, and/or the Hunger Games series. The first article was from YALSA, The Hub, October 2012 entitled, "The Next Big Thing." I learned from this article - it listed 10 reasons why adults might be reading YA/Teen Fiction. If you'd asked me before, I might have been able to come up with 2-3 reasons. Here are some ways adults might 'accidentally' end up reading a YA title - (1) big name adult authors are writing Teen/YA fiction now, (James Patterson, Carl Hiaasen, John Grisham, & more), (2)YA offers a return to a simpler time - reader searching for nostalgia, or even escapism, & (3) the adult may have watched the movie or TV show & come to the library for the book and it was a YA title. I understand now why more adults are found in our Teen Fiction aisle these days.
Second article was from Publishers Weekly, issue of Dec. 14, 2012. It's entitled, "New Adult: Needless Marketing-Speak or Valued Sub-genre?" Some publishers, not booksellers so much, yet, are calling 'YA' fiction 'New Adult' fiction these days. hhhmmmmmmmm.....ok. The term may have been floating around in the publishing world since 2009. Of course, they are always trying to find a 'new niche' or a new 'target audience' to specially market towards. Adult/teen fiction crossover is a real phenomenon. It's to the publishers' benefit to encourage the continuation of mothers and daughters reading the same books together - - this happened routinely w/the Twilight series and the Hunger Games series at my library. And bookstores were selling 2 copies of the books rather than just one - yay! I'm not convinced though that it is time yet to label another separate section of fiction at the library as "New Adult."
I commented about my finds and opinions on Rebecca B's blog and also Amie L.'s blog. I also put a brief comment on Monty P.'s.
Hi Cindy, "Next Big Thing" The author really stretched the number of reasons why adults are buying YA. Lines between YA and A are very blurred. People are looking for a book that has a story that grabs them from the very beginning. That is the highest priority. Also the media is pushing the "hot" items. Ordinary readers are probably unaware or don't care how we categorize a book. They just want a particular title that everybody is reading. MKL
ReplyDeleteCindy,
ReplyDeleteI read the same two articles as you did.
I wonder, like Mary Kay, if the authors and the publishers are trying to sell more books under a new genre title. Is this what this new genre is: a marketing tool?
As far as I am concerned, 'YA' equals 'New Adult.' It's just another term for the same thing.
DeleteCindy,
ReplyDeleteI am also wondering in response to the first article, if "adult" fiction authors are not realizing that they can have a new audience, if they target the younger adult reader. And if you attract the younger adult reader, then perhaps, the will read your adult novels.
Very insightful!I totally agree!
Delete