Week #9 - Ready to finish the 'Be More Bookish' project. I have read the 2 required articles on book trailers - one from the NY Times and another from the Chicago Tribune. The impression I took from the articles is that booktrailers popped up 10 years ago (who knew?) and have not really taken off. The reason is - cheap budgets, often created in-house by the publishers = dull, boring product.
The articles I read suggested that publishers increase the budget for trailers, use famous people to read parts of the book AND/OR to advocate for the book, like, "Hey, I read this book and it was awesome!" Also suggested was - hire talented graphic artists and video artists to create a product worth watching!
The exception to the above observations appears to me to be booktrailers for the teen audience. According to teenreads.com - these trailers are popular and helping to sell books. I went to YouTube and watched a trailer for a book called Shatter Me. The trailer was excellent - good soundtrack, great graphics - like a good movie trailer. I found the same with The Dawn of Sky booktrailer.
Because teens these days are so digitally involved, I believe that booktrailers will continue in the future to be a helpful marketing tool toward teens.
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